Build revenue. Cheaper. Faster. Smarter.
Get back on the floor.

For operators, marketing teams, and multi-location brands.
Real marketing plans. Built in minutes. Ready to run.

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Meet Damon

A quick welcome from the founder.

What this is, who it’s for, and why I built it for hospitality operators who need real marketing help without disappearing behind a laptop.

This is the fastest way to understand what DAMON.AI actually does — and why it’s different from generic AI tools or templated marketing software.

Hear directly from Damon about the problem the product solves
See why this was built specifically for hospitality
Get notified at launch and lock in the founding offer
Get notified →
The Real Problem

You know your venue.
Marketing keeps getting in the way.

Most operators don't have a marketing problem. They have a time-and-bandwidth problem. The plan never gets built because there's always something more urgent.

⏱️
No time to build a plan
You're managing staff, inventory, and guests. A proper marketing plan takes days — days you don't have. DAMON.AI builds it in minutes.
💸
Spending on ads with no strategy
Boosting posts isn't a strategy. You need the right channel, the right audience, the right message — and a budget that matches your revenue goal.
🤷
Agencies that don't know hospitality
Generic agencies build generic campaigns. DAMON.AI is built on 20+ years of hospitality marketing experience — baked into every plan it generates.
📋
Plans that sit in a drawer
Every section is ready to send to the right person — the designer, the ads team, the social team. No interpretation needed. Just deploy it.
🔁
Inconsistent output, inconsistent results
One good campaign, three forgettable ones. Without a repeatable process, marketing quality depends on who has bandwidth that week. DAMON.AI makes every plan consistent.
📉
Tight margins, no room for waste
Hospitality runs lean. Every dollar of ad spend needs to work. A plan without strategy is just burning money — and most operators know it but don't know how to fix it.
How It Works

Brief in.
Complete plan out.

Four steps. Under 10 minutes. Deploy-ready output every time.

01
🏨
Build your venue profile
Tell us who you are — your brand personality, your guests, what makes you different, and what you're not. Takes 8 minutes. Informs every plan you ever generate.
02
🎯
Set your campaign goal
Pick your plan type — event launch, seasonal promo, or always-on awareness. Set your revenue goal and budget. Choose your dates.
03
AI builds your complete plan
DAMON.AI analyses your profile and your competitive set, then generates a full plan — strategy, creative brief, ad plan, calendar, emails, and deployment guide.
04
🚀
Deploy it
Download PDFs by section. Send the brief to your designer. Send the ad plan to your ads team. Send the calendar to social. Every section goes to the right person.
What You Can Build

Three plan types.
Every campaign covered.

Events, promotions, or always-on awareness — each generates a complete, deploy-ready plan built for your venue.

📅
Event Campaign
For ticketed or unticketed events — season openers, themed nights, live music, holiday events. Built with a countdown structure that builds urgency from announcement to game day.
Campaign concept + tagline
Full creative brief for designer
Meta, TikTok + email execution guide
30-day social calendar with post detail
Week-by-week deployment plan
🌱
Evergreen Awareness
Always-on brand presence for operators who want consistent visibility — not just campaign bursts. Quarterly cadence with monthly content direction.
Brand voice + content pillars
Monthly content themes + calendar
Always-on ad structure + budget
Competitive positioning review
Quarterly performance benchmarks
Why It's Different

This isn't generic AI.
This is four AI systems working in sequence.

ChatGPT writes Thirsty Thursday posts. DAMON.AI doesn't. Every plan passes through four specialised layers — each with a specific job — filtered through 20 years of real hospitality frameworks before a single line reaches you.

"If a line of your output could be copied and used by a competitor, rewrite it until it couldn't be."
LAYER 01
Brand Intelligence Engine
Internal AI
Builds a Brand Intelligence Document before anything is written — brand truth, guest truth, voice fingerprint, competitive white space. Never shown to the user. Used to inform everything that is.
LAYER 02
Strategy Layer
Claude by Anthropic
Handles campaign positioning, messaging hierarchy, channel rationale, and competitive context. The brain that architects the plan.
LAYER 03
Creative Layer
GPT-4o by OpenAI
Takes the strategic brief and generates creative output — headlines, captions, copy, email sequences. The voice that writes the plan.
LAYER 04
Competitive Intelligence
Google Places API
Pulls live data on your competitive set — who's nearby, how they're positioned. Every plan is aware of the market it's competing in.
The Damon Filter
7 checks applied to every output before it ships
Feeling before product
Specific over general
Confidence over volume
The operator test
The regulars test
The competitor test
The morning after test
See a Playbook

What a real DAMON.AI playbook looks like

Generated for The Puck Drop Sports Bar, Vancouver — Wings Is Hockey season-opener campaign.

Wings Is Hockey — Season Opener Campaign · The Puck Drop, Vancouver
Event Campaign

"Wings aren't just food for hockey fans — wings are a hockey position. Own the intersection, not the category."

The Big Idea

This campaign doesn't compete in the sports bar category. It creates its own. By fusing hockey culture and wings that actually matter into a single position — Wings Is Hockey — The Puck Drop claims territory no competitor can take. This isn't "come watch the game." It's a statement of identity. The kind of line a regular puts on a t-shirt.

Tagline Options
"Wings Is Hockey. Drop the Puck."
"You Can't Have Hockey Without Wings."
"The Only Position That Matters on Game Night."
Revenue Target
$18,000 over 6 weeks
120 additional covers per game night
Average spend $48 per head
Campaign Window
6 weeks · Oct 9 – Nov 16
Announcement → Build → Playoffs push
120
Covers target per game night
$18K
Revenue goal over 6 weeks
4.2×
Expected ROAS
Why This Works For The Puck Drop

The Puck Drop already has the bones — a loyal hockey crowd, a kitchen that can execute, and a room that feels right on game night. This campaign doesn't invent a new identity. It crystallises the one that already exists and gives it a name worth repeating. The regulars already know it. This makes it say-able.

"The electric anticipation of puck drop with your people around you — not watching a game, being at the game. Just with better wings."

What It's Definitely Not

No dark sports bar stock footage. No generic "come watch the game" copy. No Thirsty Thursday energy. Nothing that could be used by any other bar in the city. If it doesn't feel specifically like The Puck Drop, it doesn't ship.

Visual Direction

Lead with people, not product. The hero image is a packed bar mid-crowd-roar — not a plate of wings. Wings appear in context, not as the subject. Atmosphere is the product.

Colour Direction
Deep navy + ice white. One teal accent — goal light energy. No warm tones. Cold, electric, game-night.
Typography Direction
Bold serif headlines. "Wings Is Hockey" feels like a statement, not a tagline. Set it like one.
Copy Direction

Short. Declarative. Assumes the reader already gets it. No explanation. No exclamation marks. Write it like the bar owner is saying it to a regular — confident, direct, no sell required.

Creative Deliverables Needed
Meta feed 1:1 and 4:5 — campaign hero visual
Meta Stories 9:16 — announcement and urgency versions
TikTok cover frame — atmosphere, not text
In-venue signage — table cards + entrance poster
Instagram announcement — full campaign visual
$2,400
Total ad budget over 6 weeks
$1,440
Meta · 60%
$480
TikTok · 20%
$480
Local Print · 20%
Meta (Facebook + Instagram) PRIMARY
Objective
Awareness weeks 1–2 · Traffic + Event Response weeks 3–6
Audience
5km radius · Ages 25–45 · Hockey interests · Exclude existing fans week 1
Ad Sets
Cold audience awareness + retarget warm traffic
Creative
Headline: "Wings Is Hockey." · Body: date + venue · CTA: Get Directions
Budget
$60/day weeks 1–2 · $90/day weeks 3–4 · $120/day final week
KPIs
CTR above 1.5% · CPM below $18 · Frequency below 3.5
TikTok SUPPORT
Objective
Brand awareness
Audience
Vancouver · Ages 21–35
Creative
Raw atmospheric crowd footage — no text overlays, no graphics
KPIs
40,000+ impressions · Completion rate above 25%
4 Key Posts — Wings Is Hockey Campaign
Week 1 · Day 1 Announcement Instagram + Facebook
Wings Is Hockey.

Season opener is coming. And we're treating it like what it is — the most important night of the year. Reserved sections. Wing platters on every table. $6 Molson drafts all night.

October 9th. Drop the puck at 5pm. Reserve your table in bio.
#WingsIsHockey #PuckDrop #VancouverHockey #NHL
Hero campaign image. Full creative. Do not soft-launch with a story. Go full post, full caption, full creative.
Week 1 · Day 3 Brand TikTok
The bar that takes hockey seriously. The kitchen that takes the food seriously. You shouldn't have to choose. October 9th. #WingsIsHockey
Raw footage. Walk-through of the bar mid-setup. Show atmosphere before the crowd arrives. 15 seconds max. First frame must be atmosphere, not text.
Week 2 · Day 9 Urgency Instagram Stories
Reserved sections going fast. If you want your table for opening night, now's the time. Link in bio.
Simple, text-forward. Add countdown sticker. No hashtags on Stories.
Game Day Game Day Instagram + TikTok
Tonight.

Doors at 3pm. Puck drops at 5. Wings are ready. Your table's waiting.

This is what we've been building toward.
Post at 10am and 2pm. First: campaign visual with TONIGHT overlay. Second: 90-second venue walkthrough video.
3-Email Sequence — Wings Is Hockey
Click each item to mark complete
Week Before Launch
Brief designer with Creative Brief from Section 02
Build Meta campaign in Ads Manager — do not activate yet
Photograph the bar during happy hour — real shots, real atmosphere
Segment and clean the email list
Update Google Business profile with event details
Launch Week
Activate Meta campaign — confirm pixel is firing
Send Email 1 — 3 weeks before game day
Post announcement across all platforms simultaneously
Brief front-of-house staff — they're part of the campaign
Respond to all comments within 2 hours on launch day
Mid-Campaign
Review Meta performance — CTR target above 1.5%
Send Email 2 — 5 days before game day
Check email open rate — target above 25%
Collect UGC from regulars for week 3 content
Assess budget pacing — reallocate if one channel outperforming
Game Day Week
Send Email 3 — morning of game day
Final social push across all platforms — 10am and 2pm
Turn off paid ads after final game
Pull results: Meta spend vs reach, email opens, covers vs baseline
Document what worked — this becomes the brief for the next playbook

This is one section of one plan. Every DAMON.AI playbook includes all six sections — fully written, ready to hand off.

Become a Founding Member →
Pricing

Plans that pay for themselves
with the first campaign.

Founding members lock in 30% off for life at launch. Here’s what that looks like across the plans.

🎁 Founding members lock in 30% off for life. Limited spots available.
Starter
$49 $34
founding price / month
3 plans per month
3 complete marketing plans / month
All 6 plan sections included
PDF + Word download
1 venue profile
Email support
Pro
$149 $104
founding price / month
Unlimited plans
Unlimited marketing plans
Unlimited venue profiles
Franchise hub + brand controls
Per-venue billing management
Dedicated account manager
API access
Multi-Location & Franchise
$249 $174 founding price / month
Base — brand profile + up to 3 venues
+ $75/month per additional venue
+ $53/month per additional venue for founding members
Brand hub + franchise controls
Admin access — view + edit all venue plans
Venue operator sub-accounts via email invite
Unlimited playbooks across all venues
Competitive analysis per market / region
Become a Founding Member →
Founding members get notified at launch and receive their offer code
About Damon

20 years in hospitality.
Built into every plan.

DAMON.AI was built by someone who spent two decades inside hospitality — running venues, building brands, launching campaigns, and watching good operators lose to generic marketing. Not because they didn't care. Because they didn't have time to do it right.

Every framework in DAMON.AI — every question it asks, every filter it applies, every strategic decision it makes — comes from that experience. Not from marketing theory. From the floor.

This isn't a generic AI with a hospitality skin. It's a system built around the specific constraints, rhythms, and realities of running a venue.

20+
Years in hospitality
4
AI systems in sequence
6
Sections per playbook
"
I didn't build this because AI was interesting. I built it because I watched too many good operators get beaten by bad marketing — and I knew how to fix it.
Damon HolowchakFounder, DAMON.AI
From Operators

Built by someone who's been in your shoes

"I've been in hospitality for 18 years and I've never had a marketing tool that actually understood how the industry works. DAMON.AI thinks like an operator, not a marketer."
MR
Marco R.
Owner, 3 independent restaurants · Toronto
"We used to spend $2,500/month on a marketing agency that barely knew our brand. Now I generate better playbooks in 10 minutes and actually understand what we're doing and why."
SL
Sarah L.
GM, Boutique Hotel Group · Vancouver
"The ad plan section alone is worth it. It doesn't just tell me how much to spend — it tells me exactly what to do, step by step. Like I've never run an ad before. Because I hadn't."
JT
James T.
Owner, Sports bar + event venue · Calgary

Become a Founding Member

Get 30% off for life when DAMON.AI launches.

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