Hospitality marketing tips, plays, and field notes from Damon and the operators using DAMON AI. No fluff, no theory — just what's moving covers, drinks, and bookings this month.
You spent the month building Instagram posts. The family three blocks over never saw one of them. They opened Maps, read your reviews, looked at your photos, and picked the place with the fuller profile.
Read field note →One promo calendar across nine venues looks efficient. It hands a discount to the rooms that were already full and teaches your regulars to stop paying full price.
Read field note →Bars and cafés in our cohort that launched a weekly run club added more measurable local reach in eight weeks than their last three paid campaigns combined. Here's the playbook.
Read field note →The single-handle multi-venue account feels efficient. Across the cohort it quietly halves local reach and kills the one thing that fills tables: the sense that a guest knows the room.
Read field note →A 10-stage product roadmap, and we cut the fourth one with eight days to go. Here's the math on what we lost and why we'd do it again.
Read field note →Patio reservations look healthy. The floor says otherwise. Three plays to close the gap by Friday.
Read field note →Forget the AI demo videos. Three tools that solve real problems your GM had on the floor this morning, and how to set them up before Monday.
Read field note →Most coffee bars treat retail as an afterthought. This one made it a quarter of the business. Here's the eighteen-month rebuild, the SKU mix, and the marketing playbook that drove it.
Read field note →Multi-venue marketing dies in the gap between HQ briefs and venue execution. Here's the operating model that closes it, with the brief template and the review cadence we use.
Read field note →Forget Meta ads for community marketing. The PAC at the school three blocks from your venue has a higher conversion rate than any audience you'll buy. Here's how to partner with them properly.
Read field note →One field note a week. The play, the math, and the actual screenshots. No newsletter padding, no “subscribe to my podcast” — just the work, sent on Sunday evening.