The single-handle multi-venue account feels efficient. Across the cohort it quietly halves local reach and kills the one thing that fills tables: the sense that a guest knows the room.
Read field note →A 10-stage product roadmap, and we cut the fourth one with eight days to go. Here's the math on what we lost and why we'd do it again.
Read field note →Patio reservations look healthy. The floor says otherwise. Three plays to close the gap by Friday.
Read field note →Forget the AI demo videos. Three tools that solve real problems your GM had on the floor this morning, and how to set them up before Monday.
Read field note →Most coffee bars treat retail as an afterthought. This one made it a quarter of the business. Here's the eighteen-month rebuild, the SKU mix, and the marketing playbook that drove it.
Read field note →Multi-venue marketing dies in the gap between HQ briefs and venue execution. Here's the operating model that closes it, with the brief template and the review cadence we use.
Read field note →Forget Meta ads for community marketing. The PAC at the school three blocks from your venue has a higher conversion rate than any audience you'll buy. Here's how to partner with them properly.
Read field note →Every restaurant trying to use AI for menu writing is using it backwards. The high-value move isn't generating copy — it's stress-testing the copy you already have. Here's the prompt that works.
Read field note →Most operators pour marketing dollars into already-busy nights. Here's the math on why slow-Tuesday recovery is the highest-ROI campaign in your year — and three ways to actually run it.
Read field note →A four-week ramp that lets you test, retune, and launch a new dish without the week-one disappointment that sinks most menu changes. Plus the social-first sequence that makes the buildup feel earned.
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